Don’t Self-Publish Alone

When a modern author finishes their labor of love, and puts the final period on the manuscript they have spent weeks, months, or years pouring their souls into, the adventure of turning it into a book for readers to enjoy is just beginning. The digital revolution has busted open the gates to allow anyone with a story to tell, or message to share, to create a book and make it available to readers all over the world. The difficult part is that the flood of authors, and the tidal wave of books, is making it harder for authors to get their book noticed by their target audience.

It’s not enough to write an amazing story and expect readers to want to buy your book. You need to get their attention, keep them entertained, and, in the end, make them want more. The best way to do this is to enlist the help of talented artists that specialize in the individual aspects of making a great book. Just like you have spent years and an unknown number of hours of your life improving your ability to write a story, other artists have done the same for their chosen field. Why not benefit from that skill in making your book the best it can be?

The first thing a reader sees when they come across your book is the cover. Keeping this in mind, you should make sure you have a professional looking cover that catches the reader’s eye and tells them instantly what they can expect from your book. In an interview, cover designer Derek Murphy ( said, “You really only have a couple of seconds to catch attention, and that’s the job of the book cover. It needs to convey genre, and be good looking so the reader knows they want more.” This is why it’s recommended you work with a graphic designer that knows book covers and knows how to get the most out of that important image real-estate.

If you get that reader’s attention with a sharp cover, and they purchase your book, you’re going to want to give them their money’s worth. Nothing kills the enjoyment of a good story like bad editing. Imagine being sucked into a tense scene full of conflict, two characters are arguing over the direction of their relationship, when out of nowhere the hero is stating his potion. When did this romantic suspense novel turn into a Harry Potter rip off? Of course, a good editor would have caught your hero was stating his position on the subject.

It is also important to know that there are two different types of editing. Most people think of the editor that makes sure your words are spelled correctly, grammar rules are followed, and sentence structure is correct. But there is also the equally important content editor. A content editor looks at plot structure, character depth and consistency, and other aspects of good novel writing. They make sure the story you are trying to tell is conveyed to your readers. Both types of editing are artistic fields of their own and worth hiring specialists to do them for your story.

Another distraction for readers is a poorly formatted book. Writer Guido Henkel ( puts it this way: “One of the key elements that sets apart a professional eBook release from that of an amateur has always been the technical presentation of the book.” A poorly formatted book can be so distracting that the readers is unable to pay attention to your story, and nothing leads to a refund quicker. When a reader immerses themselves into your story, the real world needs to fade away. A well formatted book allows the reader’s eyes to flow from one word to the next, from one sentence to the next, and one paragraph to the next, all without noticing how long they have been sitting in one place, soaking in your story.

From catching your readers’ eyes with a flashy cover, to keeping their attention with a professionally edited story, and allowing them to be comfortably sucked into your world with a well formatted book, these are just three of the many areas in which talented publishing service providers can help make your story worth the readers time and money. Choosing to self-publish does not mean you have to do it all by yourself.

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